Entrepreneurship is risky yet rewarding business. 70% of startups last up to 2 years according to Forbes. Part of that longevity struggle is funding and effective customer relationship management (CRM). Here are 10 super star startups that successfully joined the 30% of startups that lasted beyond 5 years.

We tend to forget that these large companies are startup companies that launched/relaunched in the last 5 years or had their big boom within that time frame.

1. Uber

(“Request, ride, and pay via your mobile phone”- Uber.com | via Ventures Africa)

It seems your co-workers have been awaiting the UberX after company parties forever, but Uber is still fairly young. Though the company was birthed in 2008, this car service had its biggest boom in 2011. Celebrities and plenty of regular citizens use the app to call a car curbside within minutes.

2. Airbnb

(“Rent unique places to stay from local hosts in 190+ countries.” – Airbnb.com | Via Lonely Brand)

As skeptical as many seem to be about renting homes, castles and flats from people across the world–plenty of frugal (or just experimental) travelers are pretty game. AirBnb was started in 2008 and after a bit of re-branding, the company had its biggest boom in 2014.

3. Zenefits

“Bring all your HR online, then automate the paperwork. You can connect your current HR systems, or get new ones. “- Zenefits.com| via Techcrunch)

Zenefits provides cloud HR management software for large and small companies. They recently added online payroll to their HR offerings. Zenefits just launched in 2013, which means their big boom is probably to-be-determined.

4. Twitter’s Periscope App

(“Explore the world through someone else’s eyes.” – Periscope.com | via Medium)

Talk about CRM! As invasive as a live-streaming mobile app may initially seem, Periscope is pretty popular amongst millennials, bloggers and larger companies. Not only are the kids using this app but companies like Mashable and Huffington Post recognize the benefit in immediately live streaming to clients. The mobile-only app was founded in 2014 and in the same year, purchased by Twitter. Periscope has another pending big boom.



The simplistic shoe and its charitable business model make for a popular grassroots trend that began in Argentina. TOMS have heavily saturated the market and though the company started in 2006, its big boom came in 2011.


(“Our generation will define the future. We are hungry for news that keeps us informed and helps us make sense of the world.” – Mic.com | via Adweek)

While other sites aimed to approach millennials with humor and click-bait content, Mic presents news to them from an intelligent perspective. Mic primarily circulates its pieces through social media in true millennial fashion. The news site was founded in 2011 with its big boom arguably taking place right now.

7. Apttus

(“The end result? Bigger deal size, shorter sales cycles and higher win rates.” – Apttus.com | via Scorch Agency)

Apttus is one of the top cloud-based marketing startups which helps businesses track their marketing progress in terms of sales and engagement. The company was founded in 2006 but had its big boom in 2013.

8. Spanx

(“Spanx has secured its place in women’s hearts and in pop-culture…” – Spanx.com | via Showroom Jetaime)

Believe it or not, the Spanx company was founded in 2000 but only had its big boom in 2012 when “… [f]ounder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People.” (Spanx.com)

9. Twitch

(“Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters.” – Twitch.com | via The Fiscal Times)

This startup is a live video-streaming platform for gamers. Though the company was founded in 2011, Amazon purchased it and re-launched it in 2014. It has become one of the to video gaming startups in the world.

10. Trippy

(“Travel Questions Answered” – Trippy.com | via Golero)

While the Airbnb app helps travelers secure lodging, the Trippy website allows you to post about places you’ve traveled and ask questions about places on your bucket list. The company was founded in 2011 and had its boom in the same year.


Feeling inspired? Continue following Key Marketing Interventions to discover how your company can join the ones on this list as the 30% of startups that are wildly successful.  

What are some of your favorite startup success stories? Comment below!