In this day and age, social media has become part of our daily lives. Facebook, Twitter, Linkedin, and Instagram, are four of the biggest social media platforms used today, with each of these platforms giving you access to hundreds of millions, or in Facebook’s cases billions of people.

Most businesses today are taking advantage of social media to interact with clients and increasing their customer base. If you are not currently using social media, here are 5 social media benefits that may make you want to reconsider.

1. Free Advertising

Despite the many benefits social media can provide businesses, they are for free. Signing up for them doesn’t entail any cost. Making your business known or posting photos of your products can be done without having to worry about the accompanying cost of doing so. There are Facebook pages that are perfect for businesses.

2.Better services to your customers

One of the great things about social media is that clients can easily reach the business not just to avail of products or service but also to share their comments and opinion of the business and the services offered. With customers’ feedbacks that are readily welcomed comes the chance for the business to improve its services. Positive feedback from customers will significantly improve business reputation. Because social media allow you to respond to comments, it means that you can actively engage with them and thereby build a relationship.

3. Increase Goodwill

One of the most significant benefits of creating a social media marketing campaign is that customers will feel as if you are speaking directly to them and listening to their suggestions or concerns. This creates a feeling of goodwill toward your company, as customers are more likely to frequent a business where they feel they have a voice. In addition to the goodwill your customers feel, you will also have instant access to customer feedback, allowing you to address any problems or concerns immediately. This enhances customer service management and allows you to provide a better customer experience, encouraging customers to return.

4. Improved Search Engine Ranking.

Search engines are the method used by consumers to find products and services online. The more active your company is in on these social sites, the higher the company ranks in search engines, making it more likely that a customer will visit your website as opposed to that of a competitor. With the use of social platforms, it would be easier to get customers directed to the business’ main website or at least get them curious. This could improve traffic and optimization of the site. Even web searches give recommendations from these social platforms a big point when it comes to relevance. It could be a great SEO tool too.

5. The Market is Huge

As we have seen, there is an insane number of social media users that you can gain access to, simply by signing up to the platform and starting to promote yourself there. Your customers will have better access to these sites more than their mailbox for instance. Sending them newsletters, for example, is better done through Facebook rather than the traditional way. Shares likes and re-tweet scan also reaches a bigger crowd in 24 hours compared to that of old school marketing. Then if you consider all the other social media platforms available, this is simply too huge of an opportunity to miss.

Given these benefits, it’s hard to disregard what social media can do for the improvement of one’s business. There is a need for better social media management and planning for maximum benefit.